The TIME magazine has chosen the 50 best inventions of 2010. Can you guess the winner? Yep, the IPad. Other notable inventions, according to Time, are: the mobile card payment system Square, the wonderful app Flipboard and the grass-roots fundraising platform Kickstarter (Yes!) Read more about the coolest breakthroughs in science, technology and the arts here. (via TIME) (Photo: courtesy of Square)
Great creative is critical to the success of campaigns. Digital advertising, however, has historically centered on the media plan, while strategy and creative execution have taken a backseat. If Don Draper were doing business in today‟s digital world, he would probably view the Internet as exactly what it is – a new way to win the minds and hearts of consumers. His focus would likely still be on the creative. And Don Draper would be right. Read the free whitepaper from comScore here (via comScore, Inc) (Photo: Pr3liator)
How do you predict the future? Accurate predictions are finally within our grasp, as long as we ask the right questions of the right groups. We’re entering the era of prediction tools that explicitly reject the expert in favor of the crowd. But behold: Is not a crowd without knowledge just a brainless flock? Does not the Internet favors zombies? Scary future ahead! More brains here (via design mind)
Obviously, trends are never the product of one individual but rather the result of factors that involve various people. INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious. If you want to understand why and how influential people pass on ideas, this is a must-see. (via R+I creative on Vimeo).
(Source: influencersfilm.com)
Three-quarters of Facebook fans have signed up with pages after invitations or ads from brands. And 27% unsubscribe again, because information was published too frequently. Yep, nobody likes a jabbering friend. Enough said. Read more here. (via marketresearchworld) (Photo: smlions12)
What was your favorite color this year? That was the question for more than 1,000 people from around the world. Find the results here. Spoiler: USA voted predominantly red. Meh. (via COLOURlovers)
This 3-D ad was released on the occasion of the 67th Venice Film Festival. It was created by Armando Testa, Turin, Italy. (via scaryideas)
IDEO and Jamie Oliver´s Food Revolution want to change the way we eat. On their open innovation platform OpenIDEO they asked people to contribute ideas to the question how kid´s awareness of the benefits of fresh food can be raised. The winning concepts of this creative process are now published in an idea book you can download here. Read more here.
Anyone can come up with an amazing idea but how you execute the idea will determine your success. Making ideas happen isn’t easy and requires patience, determination and hard work. How you can succeed is written here. (via smashingmagazine) (Photo: atomicShed)
The MINI Getaway app is a reality game, taking place in Stockholm, where the winner gets a new MINI Countryman. The rules are easy: capture a virtual MINI hidden in the city and try to keep it. But beware, everybody within 50 metres of you can recapture it. In THE past this game was called tag, dobby or chasey and worked just fine without sophisticated machinery. But I bet it is more fun this way. Let´s check the flights to Sweden. (via 1982)
(Source: minigetawaystockholm.com)
